What is this all about?
Making you – and your job – invaluable
FACT: Your number one job as a Production Director is to SELL.
I know that statement may make you recoil in horror, but it’s the truth.
You must know how to sell:
- for your station’s clients
- the audience on staying tuned to your station, and…
- yourself when applying for a new Production Director position
Instead of copying the ads, promos, and voicing “styles” of what you see and hear in major markets (which may sound or look “good” but may not make any sales), it’s time for you to become that person that the GM is reluctant to lose.
It is time for you to truly stand out. And that’s why I’ve created Production Director Academy.
Powerful training with real results for you
Voicing Ads Properly
If you voice spots, you’re hired to convey a sales message convincingly. Learn how to get your voice to the “sweet spot” when voicing ANY SCRIPT for ANY product.
Avoiding Legal Trouble
When a client wants to use music that is copyrighted in their ads, what do you say and do? I’ll tell you. (Hint: I own copyrights for my music from the Library of Congress.)
Copywriting that SELLS
Too often, ad copywriters want to show off their “creative” muscles. I’ll show you a better way that can make you look like a hero – and give your clients results.
Here’s the great thing about Tim – he focuses on getting you rapid results by getting you laser-focused, cutting through the clutter, and inspiring you to produce outcomes!
Tim helped take Strait Realty from 8 million in revenue in 2014 to 57 million in 2018.
The proof is in the numbers.
DON’T GET “DISLOCATED”
It’s time for you to learn how to:
- Gain skills you can use in ANY production director role
- Get your sales staff and clients to WANT to work WITH YOU
- Write a POWERFUL script – without writing a word (I’ll show you)
- Quit trying to copy the “big boys” and develop your own persuasive style
- Develop world-class voicing and writing skills
WHO’S RUNNING THIS CHALLENGE?
Sales of products/services globally
Years with CBS Radio
Ads produced yearly
Tim has put my messaging on point for not one, but two businesses, causing them both to grow and get in front of audiences that were never before reached. If you know that you can do better, but you just don’t know how – Tim Burt is the expert to call.
Tim is really, really smart…and great at what he does.